| |
Sustaining a competitive advantage is the hallmark of today's retailing environment. As consumers have shifted their buying criteria to demand more value, better service and greater convenience, retailers must adapt the way they offer services to meet these evolving consumer needs. |
| |
|
| |
| Today's retailers need to transform their IT capabilities for a number of reasons. These include: |
| |
 |
To aggregate and analyze customer data to enhance differentiation. |
|
| |
|
To increase a company's ability to respond to a rapidly changing marketplace through enhanced flexibility and speed. |
|
| |
|
To operate effectively, retailers need to have one system working across stores (sometimes across national borders) to ensure the most effective use of stock and to support optimized business processes. |
|
| |
| As the hype around technology decreases, retailers are seeing clearly that technology's role is one of an enabler, speeding up of processes and delivering cost savings. The retail industry faces specific IT management challenges: |
| |
| Transparency and tracking: |
| Retailers need greater transparency between systems and better tracking to integrate systems from manufacturer through to consumer to obtain customer and sales information. |
| |
| Customer data : |
| Information overload is a challenge for retailers because they need to collect and sift through data to convert it into useful information in a customer-centric industry. |
| |
| Global data synchronization : |
| Enabled by radio frequency identification/electronic product coding, the entire supply chain is becoming more intelligent. This creates what Influx calls Silent Commerce. Benefits for retailers include enabling the use of real-time data to monitor inventory levels. Radio frequency identification tagging also positions the company to better safeguard its shipments by enabling the tracking of products from manufacturer through the supply chain. |
| |
| |
| |
|
|
|
| |
Business intelligence for retail from Influx |
|
| |
Are you using all your data to support decisions across your business? With a data warehouse solution optimized for retailers, you can integrate data collected from stores and warehouses. Help ensure everyone involved in a project is working from the same, up-to-date, accurate information-regardless of their location. |
|
| |
|
|
| |
Customer interaction and channel integration from Influx |
|
| |
Sales channels can no longer be managed as separate entities. Kiosks. Web sites. POS systems. Wireless devices. In-store. Catalogs. Call centers. Disparate channels can lead to business practices and information that frustrate and confuse customers. You have to leverage customer information across touch points. |
|
| |
|
|
| |
Merchandise assortment and planning from Influx |
|
| |
Take the guesswork out of merchandising planning. Avoid markdowns. Generate more profit from each product. We can help you understand your customers so you have the right stock, in the most profitable channel. Don't put products on sale. Put them where they will sell. |
|
| |
|
|
| |
Point-of-sale solution from Influx |
|
| |
Retailers face a host of challenges: Throughput, customer service and employee training to name a few. Whether you are a department, grocery, food service, convenience or specialty establishment, we offer the right POS solution to help you improve customer loyalty, maximize business opportunities, compete more effectively. |
|
| |
|
|
| |
|
|
| |
|
|
| |
|
|
|
